Johannesburg – March 2010 – Who could ever forget the famous tag line BMW introduced in 2001, BMW beats the bends? The slick ad had Mercedes Benz outraged, leading to the court battle that followed with the ASA pulling the campaign hours into its flighting.

10 years later this still rings a bell to many in the industry, with more and more companies fostering a holistic approach to creative campaigns, taking into account all aspects, including legal consultation.

Johannesburg – December 2009 - The year long legal battle between Alberto-Culver SA and Procter & Gamble SA has finally come to a conclusion, in the Final Appeal Committee of the ASA (Advertising Standards Authority) of South Africa, on 30 November, ruling that TRESemme hair products advertisements were not misleading.