TRESemme Successfully Defends Ad Claims

Johannesburg – December 2009 - The year long legal battle between Alberto-Culver SA and Procter & Gamble SA has finally come to a conclusion, in the Final Appeal Committee of the ASA (Advertising Standards Authority) of South Africa, on 30 November, ruling that TRESemme hair products advertisements were not misleading.

Read more...
 
Ad Alert – Print Ads Complaints on the Increase

The Advertising Standards Authority of South Africa (ASASA) recently released figures indicating an increase in the number of complaints to print advertisements.

Complaints originating from newspaper and magazine advertisements increased by 11.5%, whereas those from television decreased by 7.5%.

Read more...