Johannesburg – March 2010 – Who could ever forget the famous tag line BMW introduced in 2001, BMW beats the bends? The slick ad had Mercedes Benz outraged, leading to the court battle that followed with the ASA pulling the campaign hours into its flighting.

10 years later this still rings a bell to many in the industry, with more and more companies fostering a holistic approach to creative campaigns, taking into account all aspects, including legal consultation.

Given this, AdVantage Magazine, South Africa's leading business-to-business magazine, has teamed with one of South Africa's leading intellectual property law firms, DM Kisch to give rise to a new monthly column, which will see DM Kisch provide contemporary insight into legal matters regarding to media, marketing and advertising.

With the experience and understanding of the complex and diverse needs of business and society, the AdJudicate column will provide readers with information to better protect their own and their clients' legal interests against unforeseen litigation which may result in lengthy expensive law suits.

Vanessa Ferguson, Director and Attorney at DM Kisch commented, “This partnership is a great opportunity for the advertising, marketing and media industry to engage in an informative read with the potential to venture into a fruitful partnership with DM Kisch for efficient and effective legal protection and representation.”

As a trade magazine, AdVantage is there to support and add value to our media, marketing and advertising industry readers, in addition to investigating the latest industry issues and providing expert thought leadership. This new column will certainly add value to our community and inform their decision making, said Louise Marsland, Editor-in-Chief of AdVantage.

DM Kisch will also be offering AdVantage readers a complimentary 30 minute consultation on any matters that arise from the AdJudicate column. Picture caption: DM Kisch AdJudicate panel (Left to right) Andrew Papadopoulos, Vanessa Ferguson, Julia Stephens Brian Wimpey.

About DM Kisch Inc

As one of South Africa's leading intellectual property law specialists, DM Kisch offers a combination of skills, commitment and experience in the protection and management of intellectual property, from creation, protection and commercialisation to litigation.

Established in 1874, DM Kisch has a long and distinguished history in intellectual property law, with the experience and understanding of the complex and diverse needs of business and society at large to deliver effective solutions to clients.

DM Kisch, with offices in Johannesburg and Pretoria and an international network of intellectual property management specialists, offers a focussed and dynamic team with specialised capabilities and expertise to deliver the best solution for clients.

DM Kisch practice areas include patents, trade marks, franchising, anti-counterfeiting, copyright, designs, licensing, branding and the commercialisation of intellectual property.DM Kisch also handles ASA compliance and complaints, due diligence investigations and intellectual property audits, valuations, and general commercial services.

Editorial contact:

P and P Communications, This e-mail address is being protected from spambots. You need JavaScript enabled to view it + 27 11 447 3511 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it