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Interesting ASA Cases

From South Africa & abroad..

The logo displayed “City of Ekurhuleni”. The complainant submitted that there is no such place or city registered on the official data base of the Council of South African Geographical Names.

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DM Kisch, Leading IP Law Specialists

DM Kisch has over 135 years of experience in intellectual property law, with niche expertise to service the marketing and communications industry.

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Factoids

ASA South Africa complaints received in 2008/09 = 2,223, increase of 128 from 2007/08

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DM Kisch Inc Patent, Trade Mark and Copyright Attorneys

Advertising depends upon and celebrates creativity.

Hand-in-hand with endless creative possibilities are issues of intellectual property law, trade marks, copyright and patents.

Proactive legal consultation is far more cost effective than reactive measures! Before launching an advertising campaign, enterprises and responsible ad agencies ensure their campaigns are 'cleared' or 'approved' for potential legal issues.

TRESemme Successfully Defends Ad Claims

Johannesburg – December 2009 - The year long legal battle between Alberto-Culver SA and Procter & Gamble SA has finally come to a conclusion, in the Final Appeal Committee of the ASA (Advertising Standards Authority) of South Africa, on 30 November, ruling that TRESemme hair products advertisements were not misleading.